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Weekly nuggets

of marketing

Delve into tips, ideas, and scribbles tailored for modern marketers.

Hi Tong Hop Deal!

We hope you're doing great and your Black Friday campaigns are all set. If not, we're here to help you get there in a flash! ⚡

Black Friday

Black Friday final sale: simple strategy for outstanding results

When it comes to the Black Friday sale, you don't have to get carried away with new and experimental stuff. ⛔ In fact, if you've done the groundwork by capturing quality leads and crafting engaging teaser campaign, you're just a few steps from success!

Here's your roadmap to a successful Black Friday sale:

1. Create a well-planned email sequence:

📩 Email 1: Final Sale Countdown to Black Friday

✅ Send it to your entire list for maximum reach.
✅ Send on Black Friday OR start your sale early and send on November 23rd (Thanksgiving).

✅ Pro Tip: If you want to go the extra mile, segment your list and send personalized deals based on their previous purchases or interest. Create bundles, BOGO deals, and more to maximize the average order value.

📩 Email 2: Reminder email (If you decided to start your sale early)

✅ Send it to subscribers who haven't made a purchase.

✅ Time it for mid-sale or the last day of the sale as a 'Last chance!" email.

✅ Pro Tip: As a final nudge, offer a surprise gift or free shipping, make sure to let your subscribers know that the offer is time-limited (e.g., 2 hours) to ignite the urgency.

📩 Email 3: 'Thank You' email

✅ Send this email to the people who purchased, expressing your gratitude and providing shipping timelines for physical products.

✅ Send it shortly after the Black Friday sale ends.

✅ Pro Tip: Consider offering a loyalty coupon for their next purchase.

2. Set up the popup on your website:

✅ Create a popup without revealing the offer, prompting visitors to share their emails to unlock the discount. This way, you'll have their emails for future engagement, even if they don't purchase.

✅ Clearly outline the benefits and craft a compelling call to action (CTA) that guides them on what to do next. Set up the popup to appear after 10-15 seconds on your website.

✅ Pro Tip: Implement an exit-intent popup with a checkout page discount code. This can be a game-changer, providing that final push to complete their order.

It's THAT simple. Ready to give it a shot? 👀

Use code FRIDAY20 and get 20% OFF any subscription!

Use Code FRIDAY20

Do you need more inspiration for your Black Friday sale? Check our free Black Friday email marketing eBook, filled with tips & tricks and copy-paste templates. 👇