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Weekly nuggets

of marketing

Delve into tips, ideas, and scribbles tailored for modern marketers.

Hello Tong Hop Deal!

The countdown to Black Friday has officially begun, and it's time to build up the excitement for your upcoming sale. How do you do that? Enter the realm of teaser campaigns! 🚀

Black Friday

How to create a Black Friday
sale teaser email sequence?

Today, we're here to provide you with a step-by-step plan for crafting a compelling 3-email teaser sequence:

📩 Email 1: Countdown to Black Friday

Start early. Launch your campaign a couple of weeks prior to Black Friday to build anticipation.
"Sale coming soon" message. Send an initial email hinting at the upcoming Black Friday deals. Use eye-catching visuals and enticing copy to spark curiosity.
PRO tip. Introduce an early bird presale for your customers, informing them that they'll gain access to the deals 1-2 days before the official Black Friday sale begins.

📩 Email 2: Grand Reveal for Early Birds

Note: If you don't have the early bird sale, skip this email.

Create a VIP experience. Make your customers feel that they're VIPs and offer them exclusive early access with a special code.
Create urgency. Remind your customers that purchasing now ensures they get everything they desire without worrying about items going out of stock and long waiting times, securing the fast delivery of their orders.

📩 Email 3: Official Final Sale Day

Black Friday announcement. Send a final email on Black Friday to announce the start of the official sale. Infuse a sense of urgency to prompt immediate action. For example, include a countdown timer indicating the time left until the sale ends.
Clear call-to-action. Provide clear instructions on how customers can access the deals, whether through a unique code, a dedicated landing page, or in-store shopping.
PRO tip. Personalize your emails and offers based on customers' past behavior and purchases. By addressing their specific needs, you increase the likelihood of conversions.

These will create an engaging teaser campaign that builds anticipation and guides your audience to the grand Black Friday finale successfully.

It's time to put the theory into action! 🦾

Start Your Campaign Now

P.S. If you're afraid you don't have much time left, don't fret – we've got you covered with Black Friday email templates.
Simply insert your copy, and you're good to go!