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Weekly nuggets

of marketing

Delve into tips, ideas, and scribbles tailored for modern marketers.

Hi Tong Hop Deal!

With Black Friday just gone, it's time to shift our focus to Christmas campaigns. Today, we're going to help you create a 3-email sequence to build anticipation and drive conversions during your Christmas presale. 🎄

Christmas presale

How to create a perfect email campaign?

This email sequence is designed to ensure that your audience fully understands the value of your offers and the benefits they'll receive if they purchase during presale. Let's dive right in, shall we? 🦾

Email 1: Gift guide 🎁

☃️ Create a visually appealing gift guide with compelling copy and conventional CTA for each item.
☃️ Send it to your email list of all active subscribers in the first or second week of December.
☃️ Pro tip. Segment your email list and tailor the gift guide based on each segment's preferences and past purchases. It'll help increase engagement and conversion rates.

Email 2: Presale announcement 📢

☃️ Craft a compelling email with clear details about the presale. Make sure to make it sound exclusive and highlight the benefits of buying now, e.g., full stock and faster shipping.
☃️ Send it to the most engaged subscribers, consider them your VIPs. You can also create a segment of people who purchased at least 1 or 2 times, if you want extra exclusivity.
☃️ We suggest to start your presale in mid-December. December 11th - December 15th works perfectly.

Email 3: Reminder email (optional) ⏰

☃️ Send it to people who haven't made a purchase yet.
☃️ Deliver it 24 hours before the presale ends. Make sure to once again lay the benefits of presale.
☃️ Pro tip. Add a countdown timer to your email to emphasize the urgency.

Voilá! This email sequence is simple and easily applicable, though very effective, and many of your known brands leverage this strategy. Be one of them. 🚀

Use special early birds code EARLY15 and get 15% OFF any subscription!