Thursday, December 14, 2023

How to create a high-converting Christmas email? ����

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Hey Tong Hop Deal!

We hope you're as excited for Christmas as we are. Time with loved ones and long-awaited presents... Sounds pretty sweet to us! 🎄

However, a holiday spirit must take a backseat for a week. We still have to do some marketing, right? Let's get to it!

Final Christmas sale

How to craft an effective

Christmas sales email?

Let's look at this email from last year by RightFont:

black friday email

It looks simple, there's not much content and you probably thought you can create a similar one. And you can. And it's easy. 🙌

Let's unpack what works in this email:

☃️ Concise copy and clear offer. Once you lay eyes on this email, you immediately know what you get. That's how it should be. Plain and simple.

    ☃️ Inviting CTA. Grab it! It's not a rocket science when it comes to CTAs but many brands still miss it. Encourage action. Give a reason. That's it.

      ☃️ Urgency. "Limited-time", "24 hours only" and similar urgency-inducing phrases are common and effective. However, sometimes, a simple sentence right before the CTA might work wonders.

        ☃️ Selling points. You won't see them very often in promotional emails. But we believe that reminding your audience about your strongest suits increases the chances of conversion.

          This is how you create a high-converting promotional email. Add a compelling subject line, use Christmas-themed template and you're good to go. 👏

          You still have time to create a great campaign, let's do it!

          Use special early birds code EARLY15 and get 15% OFF any subscription.

          Use Code EARLY15

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