Analyzing real-life example and sharing simple tips.
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| Weekly nuggets of marketing |
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Delve into tips, ideas, and scribbles tailored for modern marketers.
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| We hope you're as excited for Christmas as we are. Time with loved ones and long-awaited presents... Sounds pretty sweet to us! 🎄 |
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However, a holiday spirit must take a backseat for a week. We still have to do some marketing, right? Let's get to it! |
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How to craft an effectiveChristmas sales email? |
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Let's look at this email from last year by RightFont: |
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It looks simple, there's not much content and you probably thought you can create a similar one. And you can. And it's easy. 🙌 |
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Let's unpack what works in this email: |
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☃️ Concise copy and clear offer. Once you lay eyes on this email, you immediately know what you get. That's how it should be. Plain and simple.
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☃️ Inviting CTA. Grab it! It's not a rocket science when it comes to CTAs but many brands still miss it. Encourage action. Give a reason. That's it.
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☃️ Urgency. "Limited-time", "24 hours only" and similar urgency-inducing phrases are common and effective. However, sometimes, a simple sentence right before the CTA might work wonders.
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☃️ Selling points. You won't see them very often in promotional emails. But we believe that reminding your audience about your strongest suits increases the chances of conversion.
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This is how you create a high-converting promotional email. Add a compelling subject line, use Christmas-themed template and you're good to go. 👏 |
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You still have time to create a great campaign, let's do it! |
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Use special early birds code EARLY15 and get 15% OFF any subscription. |
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