Wednesday, January 10, 2024

Important information for bulk email senders

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Sender platform

Hello Tong Hop Deal,

We're here to inform you about important mandates that Google and Yahoo are implementing to make inboxes more secure and reduce spam.

If you send 5000+ emails daily, not adhering to these guidelines might result in a terminal block of your messages starting from 1 February 2024. So, to ensure your compliance, you should do the following as soon as possible:

  • Set up SPF/DKIM/DMARC authentication for your domain;
  • Keep spam rates below reported in Google's Postmaster Tools 0.3%;
  • Provide recipients with a one-click unsubscription option and process           unsubscription requests within 2 days;
  • Don't use a free email address to send your emails.

Read more about these upcoming changes:

Check This Article

All the best,

Sender Team

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