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Weekly nuggets

of marketing

Delve into tips, ideas, and scribbles tailored for modern marketers.

Hi Tong Hop Deal!

Valentine's Day's almost here...🌹 Even if you're not a romantic, you should still care – it's the perfect time to get some sales in. Read on to learn how!

Valentine's Day email marketing

2 weeks before Valentine's Day:

What should I do?

Well, no one is going to hurt if you won't do anything and just send one promotional email on February 14th. Except your revenue. 💸

2 weeks before Valentine's Day, we highly suggest sending a Gift guide and a Presale announcement for your VIP customers. 📌

Here's how you do it:

Email 1: Gift guide

💌 Think heart-themed, red or pink products, or anything that whispers love – something that echo the spirit of Valentine's Day.

💌 Send it to your email list of all active subscribers 10-14 days before Valentine's Day.
💌 Boost engagement and sales by segmenting your email list. Tailor your gift guide to match the preferences and/or previous purchases of each segment. This personal touch can really make a big difference.

Email 2: Presale announcement

💌 Amp up the exclusivity. Also, highlight why shopping early is better: full stock, quicker shipping, and peace of mind knowing their gifts will arrive on time.
💌 Send it to the most engaged subscribers, consider them your VIPs. If you want extra exclusivity, you can create a segment of people who purchased at least 1 or 2 times.
💌 Start your presale on at least 5 days before your main sale.

That's it, but it makes such a difference. We encourage you to try it this year and we're offering 15% OFF to make it happen for less. 🚀

Use special early birds code LOVE15 and get 15% OFF any subscription!