Looking to stand out in the crowd with your campaign? Read on to learn how!
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| Weekly nuggets of marketing |
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Delve into tips, ideas, and scribbles tailored for modern marketers.
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| It's aaalmost the weekend and we hope you're feeling fantastic today. Let's dive into what we've got lined up, shall we?
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What should you do to stand out in the crowd? |
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As International Women's Day approaches, everyone will have a sale going on. After all, women are the best buyers. 🥇 |
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The day is about empowerment and celebration of women, so you can't just go with a regular campaign, right? |
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Here are 3 ideas for your campaign so it's different: |
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1. Use the power of UGC (user-generated content) 🤳
Sharing inspiring stories of your customers, images, reviews, before-and-after as a social proof – whatever works for your business, as long as it's genuine.
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2. Donate to a cause 🤲
Giving back is always a great idea and Women's Day is a perfect opportunity to give some of your profits from this holiday's sales to women-related charities. |
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3. Create exclusive, limited-time products 🎟
If it fits your brand, creating Women's Day-themed products would be an incredible way to celebrate this holiday and women. This can also create scarcity, since it's a limited-time offer.
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Now that we covered these tips, time to set your campaign up: |
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1. PROMOTIONAL EMAIL SEQUENCE
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✅ First email (a couple days before the D-day or the same day) Launch with a bang by introducing your special Women's Day offer, tying it back to themes of empowerment and celebration of course. |
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✅ Second email (24 hours before the sale ends) Keep the momentum with a reminder, highlighting the urgency and exclusive benefits of your offer. |
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2. POPUP & AUTOMATED EMAIL
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✅ Set up the popup, offering discount code for your non-subscribers. It's not necessary, especially if you have your offer displayed on your website, but it's a great way to generate some leads. Don't forget to set the automated email after one signs up!
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✅ Pro tip: Create customized popup messages that appear on your website, specifically designed for different products or categories.
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TIP: You can boost sales with bundle upsells in popups, emails, website, offering complementary products for a more enriching experience.
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There you have it. We hope it was helpful and we sparked some inspiration for your Women's Day campaign. |
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P.S. Get 15% early bird discount with code WOMEN and start preparing your campaign now, just cheaper. 👀 |
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We also created a special Women's Day popup template for you this year so all you need to do is just add a copy! |
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