Uncategories πŸ’‘ 3 Ideas for Your Women's Day Promotion

Wednesday, February 28, 2024

πŸ’‘ 3 Ideas for Your Women's Day Promotion

published on February 28, 2024 leave a reply
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Weekly nuggets

of marketing

Delve into tips, ideas, and scribbles tailored for modern marketers.

Hi Tong Hop Deal!

It's aaalmost the weekend and we hope you're feeling fantastic today. Let's dive into what we've got lined up, shall we? 

Women's Day campaign

What should you do to stand out in the crowd?

women's day

As International Women's Day approaches, everyone will have a sale going on. After all, women are the best buyers. πŸ₯‡

The day is about empowerment and celebration of women, so you can't just go with a regular campaign, right? 

Here are 3 ideas for your campaign so it's different:

1. Use the power of UGC (user-generated content) πŸ€³
Sharing inspiring stories of your customers, images, reviews, before-and-after as a social proof β€“ whatever works for your business, as long as it's genuine.

2. Donate to a cause πŸ€²
Giving back is always a great idea and Women's Day is a perfect opportunity to give some of your profits from this holiday's sales to women-related charities.

3. Create exclusive, limited-time products πŸŽŸ

If it fits your brand, creating Women's Day-themed products would be an incredible way to celebrate this holiday and women. This can also create scarcity, since it's a limited-time offer.

Now that we covered these tips, time to set your campaign up:

1. PROMOTIONAL EMAIL SEQUENCE

βœ… First email (a couple days before the D-day or the same day)

Launch with a bang by introducing your special Women's Day offer, tying it back to themes of empowerment and celebration of course.

βœ… Second email (24 hours before the sale ends)

Keep the momentum with a reminder, highlighting the urgency and exclusive benefits of your offer.

2. POPUP & AUTOMATED EMAIL

βœ… Set up the popup, offering discount code for your non-subscribers. It's not necessary, especially if you have your offer displayed on your website, but it's a great way to generate some leads. Don't forget to set the automated email after one signs up!

βœ… Pro tip: Create customized popup messages that appear on your website, specifically designed for different products or categories.

TIP: You can boost sales with bundle upsells in popups, emails, website, offering complementary products for a more enriching experience.

There you have it. We hope it was helpful and we sparked some inspiration for your Women's Day campaign.

P.S. Get 15% early bird discount with code WOMEN and start preparing your campaign now, just cheaper. πŸ‘€

Use Code WOMEN

We also created a special Women's Day popup template for you this year so all you need to do is just add a copy!

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